Established in 1953, MTA is a 100% locally owned and operated co-op. We are invested in the success of our customers and are proud to share and live in the same communities. We take pride in our reputation and the products and services we deliver. Knowing that the world relies on the tech we use every day, it’s our goal to bring life and technology together in a beneficial and meaningful way for our community and customers alike.
MTA has come a long way from our founding nearly 70 years ago. And we know what’s to come: better, stronger connections to each other, powered by the network we’ve designed and constructed for the areas we serve. That area has also grown, with Alaska being more high-tech and forward-looking than ever before. There is new energy and focus from the Alaskan tech community and our products and services lead the charge in enabling this exploration. Our brand visually symbolizes our commitment to innovate and serve our member-owners.
MTA is Alaska’s local technology leader. Our unique combination of being a 100% local member-owned Alaskan co-op and leading technology innovators is reflected in every aspect of our brand. From typography and colors, tone and emphasis, it all reflects the personality and goals of MTA.
Our Mission
To be Alaska’s Beacon of
Connectivity
- MTA will be the leading technology provider, empowering its member-owners and patrons to live a connected life.
- MTA is a forward-thinking cooperative, striving to meet its customers’ changing needs and focused on being a partner that delivers.
- MTA will continue to pioneer economic development by providing the means necessary to create technologically intelligent communities.
Brand Context
This section of the guide is specific to our largest market – residential customers and acts as the umbrella for MTA’s core identity. When talking to just residential markets or multiple markets at once (residential, SMB, enterprise, and/or wholesale) these are the guidelines to utilize.
Products Include: broadband, value-added services (totalWiFi, MTA Shield, and Boost), as well as home phone.
The MTA Difference and brand positioning within the residential market.
Key differentiation factors include unlimited plans, dedicated lines, 100% local customer support and our commitment to innovate through the development of value-added services, specifically created to meet our members needs, like MTA Shield and Boost.