MTA uses both a primary and secondary color palette. Our color palettes are inspired by the timeless, natural beauty of Alaska. Refreshing blues serve as a grounding foundation for pops of color that draw focus to important elements.
Primary Brand Colors
MTA Blue
MTA’s base color is MTA Blue. Inspired by the star-laden Alaska flag, this blue differs from previous iterations with a darker, more nature-inspired hue.
MTA Blue
Summit Teal
Summit Teal is a color familiar to any Alaskan. A result of glacier silt deposits, this hue is used to add vibrancy to our MTA Blue and to carry focus toward important elements.
Summit Teal
White
White is foundational to our brand palette. It provides light, space and contrast.
White
Light Speed
Light Speed may only be used as an accent color when not in the Fiber gradient. The purpose of this color is to provide visual interest.
Light Speed
Fireweed
Nothing says the Valley like Fireweed. We use this to create warmth and depth to our content and designs.
Fireweed
Alpenglow
Exciting and vibrant, Alpenglow Orange communicates the energy
we want to bring to MTA Gaming
Alpenglow
Gradients
Aurora
MTA Blue and Kenai Teal contribute to a more friendly, exciting tone that’s ideal when establishing MTA as an Alaskan brand.
MTA Blue
Summit Teal
Fiber
The Fiber gradient simulates rapid movement by providing a high contrast pop against the more somber business colors. This gradient should be used sparingly, only in line elements or high impact designs.
Summit Teal
Light Speed
Dusk
MTA Blue and Fireweed contribute to a more friendly, exciting tone that’s ideal when establishing MTA as an Alaskan brand.
MTA Blue
Fireweed
Golden Hour
This ombre of Fireweed Purple and Alpenglow Orange is distinctly modern. It should be used sparingly for illustrations, so as to not distract from the messaging.
Fireweed
Alpenglow
Bloom
Consisting of two shades of magenta, this gradient brings a familiar summer flair wherever needed.