The MTA brand mark is honest and steadfast. Updated with optical kerning and refined size and weight, the new MTA is as technically sound as it is timeless and simple.
Color
Use the MTA brandmark on white or neutral backgrounds when possible.
If the logo needs to be placed on a dark background, use the negative logo.
Scale
Our logo is designed to scale to small sizes for both print and digital. Smallest size: 18 pixels wide/0.25 inches.
Clearspace
The MTA brand mark should be adequately spaced from other visual elements—at least 2x letter height away.
Incorrect usage
Do not add unnecessary embellishments such as drop shadows, embossing, etc.
Do not skew or distort in anyway.
Do not place the logo on low contrast or vibrant colors.
Ensure there is contrast between the background and the logo.
Commercial Media Logo
Used to provide more context and give a personal touch. The MTA LTT logo is intended to be used at the end of promotional multimedia such as commercials and short videos.
