Below is a list of do’s and don’t regarding the usage of our audio identity.
Do
Think of your audio brand as a system of distinctive sounds and music, not as a jingle or even a stand-alone audio logo at the end of TV and pre-roll commercials.
Do
Plan your music and sound at the outset of what you want to do.
Do
Have the logo played separately from other audio.
Do
Play the entire audio logo file.
Do
Use .wav files whenever possible
Don’t
Think of your audio brand as simply a means to fill out silence at the start or end of your films. Think about what effect every sound in your content will have on audiences.
Don’t
Leave the audio strategic decisions until the last minute.
Don’t
Put voices on top of the audio logo.
Don’t
Cut/fade any of the audio logos.
Don’t
Use .mp3 files if not necessary
A Word of Warning
If you cut the audio logo without permission, watch the video below!